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Bloom Effect News

– Vol 1, Issue 1

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SXSW is drawing upon us and it’s always hectic getting all last minute details together on all the cool parties, shows you absolutely can’t miss, the artists I’m repping and trying to meet with folks I want to meet for new business and overall networking….Not to mention- all the great panels and roaming the exhibition booths….

It’s a ton and just when you think you’ve mastered it- you realize you’re more overwhelmed than last year and it’s clearly impossible you’re able to get even 1/2 of the stuff you want accomplished…

In other words…Don’t fret….Take a deep breath…However you take it in—-however you tackle SXSW- It is your own personal very own SXSW Experience and that’s the beauty of it. So if you end up seeing 30 great artists out of 2000 and attended 12 parties out of hundreds– You’ve done alright!!! It’s whatever you make it…

With that said…..There seems to be tons of World Music this year which I’m excited about and a large overseas contingency…So I don’t feel bad I missed MIDEM this year….MIDEM folks are at SXSW….. Womex is all over SXSW this year too with a stage and panel….

I have to shout out super supporters of The Bloom Effect for this year’s SXSW. Fusicology, IMEEM, Soul Commune, Giant Step, Nu-Soul Magazine

Also, my Severe 70 hottest buzz bands must sees! Published in Digital Media Wire. This is the 3rd year my hot list is published….

So check out what’s happening at SXSW. This will be my 20th or so year….Lost count really!

So every year Urban at SXSW increases. There’s a few Soul/R&B acts this year on different showcases…
One dedicated SXSW Soul showcase which mixes some of the best Soul and Hip Hop artists under one roof.
Artists include: Wayna, Maya Azucena, Mojoe, Neckbone, Kendra Ross, Bavu Blakes ft Karma Stewart. Brett Koshkin of Waxploitation DJ’s holding it down on the decks…
Wednesday, March 18th. Mohawk Patio(Outside) 8PM on
Hope to see you all there….
Other soul acts I’m excited about down there. Zaki Ibrahim, Yarah Bravo, Janelle Monae, Eyeris, Peter Hadar and Alice Russell.

Singer/Songerwriter Wayna gearing up for Texas….Her ‘ Higher Ground’ album continues to receive critical acclaim…
She’ll be at SXSW SOUL– 10PM on Wednesday, March 18th…. Then off to Dallas – March 20th at the Bishop Arts Theater Center and then to DJ SUN’s hot Monday at THE FLAT in Houston- March 23rd…
After Texas- Wayna hits WMC in Miami and performing at Giant Step’s party- Saturday, March 28th…
She’s back in NY at Blue Note which will be a sold out show I’m sure….Friday, April 3rd- Late Night Groove Series…11:30PM….
Wayna will be doing press days- Wed/Thursday in NY – April 8 and 9th….Hit me up if interested…
Lots going on with Wayna including recording material for a new EP release and collaborating with an Ethiopian producer Abraham who recently signed to Akon’s production team…
Over 35,000 spins for ‘ My Love’ on Youtube and Wayna will be hitting The Congo for a festival early July….

The 3rd Annual Urban Meet and Greet is going to be a great hang for all the Urban heads rolling through Austin.. It’s all about building/networking with great music….
Brought to you by Foundation Media, Spectre Music and The BRMG Group…. Great sponsors down to help the event with community outreach and great socializing….
Everyone from Audible Treats, Digiwaxx, The Bloom Effect, Beat Society, Hard Knock, Acid Flyers, Xero World, SoulSpazm, Delicious Vinyl and others have contributed to make this one hell of a fresh party…
DJ’s Amp Live, 14 KT and 88 Keys with the musical bisquits. Free
Thursday, March 19th…. 3PM-6PM Barcelona.

With the rapid growth and accessibility of digital technology comes the chance for artists worldwide to get their message out and their music heard. They are not singing about girls and money, but about political strife, economic crises, and real life issues they face every day.
Join us on Friday March 20 to explore this phenomenon and how it is creating social change. This panel, moderated by Ben Herson, CEO of Nomadic Wax, will feature the women of the Muslim hip-hop/spoken word duo Poetic Pilgrimage – Sukina Abdul Noor and Muneera Rashida. Mark LeVine, author of Heavy Metal Islam, filmmaker Magee McIlvaine and myself will also offer insight.
Friday, March 20th….11am….
Should be an interesting discussion…. See you there!

Miz Metro has been busy performing, blogging, writing and crafting quirky pop songs and studying multi-media/social media for quite some time now…
She’s super cool, super talented, artistic, innovative, funky, young and super smart….In other words- Miz Metro is a Rock Star or soon to be….You’ll see…
Not only is she creating an exciting brand of her own vision/art but she’s also building community and helping create a movement of young budding stylish/artsy music types like herself along with fellow curator/programmer Crosby…
Together- Crosby and Miz Metro have brought together this fabulous Hip Hop Howl Mixtape concept and will be showcasing this amazing mixtape line up at SXSW for the first time…
Friday, March 20th….4:30-8PM. It’s free to get in and free food for first hour… Literally 25 + acts- the best of Indie Soul and Hip Hop coming together and showcasing in mixtape spirit– for the most part- 1 song each and a couple artists get a 2 song feature…
This all goes down at Lucky LoungeDJ Melo X on the decks mixing the entire event and bringing the tasties..
Please check The Bloom Blog for full line up!

I’ll be in Austin but wanted to spread the word here. I’ve been a fan of Art For Progress for a few years now and supported their Cause.
After all the great submissions they got in art across the board from around the world- Out of all the amazing finalists– winners will be chosen that night and awarded great prizes…
Come see great art- witness a diverse array and spectacular views of the Hudson River. Sponsored open bar and light food.
Saturday, March 14th 7:30PM 320 Studios.
Have to shout out Miz Metro in music who didn’t make the finals but she did get an honorable mention. Next year!
To purchase tickets log on to Art for Progress.

All the way from Paris, France- this progressive free form Jazz collaborative called EOL TRIO will be rocking in U.S making their debut in NY and at SXSW.
They’re also performing tonight in Toronto at Canadian Music Week.
EOL TRIO have a debut album called Mister K which mixes electronica fused with funky atonal jazz chords and improv. Made up of 2 brothers- Dennis Girard and Xavier Girard and Laurent David who also plays with Yael Naim.
EOL Trio will be playing in NY on Tuesday, March 17th at DROM. 7PM LiveWired acts Ka’a Davis and M.Nahadr will also perform….
EOL TRIO go on around 8PM… DJ Lovolution on the decks with the musical treats.
If you’re into improv, experimental, progressive and electronica- or if you’re a straight up jazz fan- I recommend you check them out….Who knows when they’ll be back as they’re touring requests overseas are very Extensive.

So that’s my SXSW Edition….Hope you enjoyed the read and more importantly hope to see you in Austin for some networking….

Would love for you to come to my events- no need to RSVP- just show up…We love you!

SX parties I’m really keen on: SPIN at Stubbs. I go every year. Fader/Levis- I haven’t missed this either

Red Bull Moon Tower- someone hook me up! Perez Hilton- Need a hook up!

Otherwise I’m straight on all the party action!!!!!

BBQ, Booze, Music, Friends and Discovery…. That’s SXSW for you!

If anyone has any leads on SXSW tips/party invites they want to share- holla at this chick right here!!!!


Fiona Bloom

The Bloom Effect

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